South London rooted Jewellery and accessory brand Image Gang has garnered a global community of courageous and creative young women.
In just little over a year some of its biggest markets span across the UK, USA, Germany and France, pointing to Image Gang quickly becoming to go to for nostalgic jewels and gold.
Inspired by the 30 year old owner Isabelle’s childhood, the girls she was surrounded by and the jewellery they would wear, Image Gang holds a strong symbolism of girl power, togetherness and an overall sense of youthfulness.
Isabelle explains ‘The reason I started the brand was just a lack of choice in regards to the stuff I liked to wear and quality available. Everything would turn green in a matter of weeks and it was all very basic and the same everywhere.’
Starting out by selling found deadstock on eBay, sales took off and from these funds the first ‘Babygirl’ necklace was created. With this piece continuing to sell out after every restock, Isabelle was able to use the money to creating more of her own designs and bringing them to market.
Each piece of jewellery is caringly handpicked, curated and created by owner Isabelle White from her studio in East London whilst maintaining an affordable price for 18 and 24KT gold plated and gold filled pieces for everyday wear.
After only selling gold plated and gold filled pieces, Isabelle introduced her first silver collection (Image Gang on Ice) for AW 19 which was very successful Having been worn by multiple women who are changing the game right now, such as Maya Jama, Stefflon Don, Snoochie Shy and JGrrey to name a few and recent collabs with brands like Nike, Puma and Havana Rum the female owned brand has been recognised for its authenticity and style resulting in its popularity climbing rapidly.
In November 2019 Isabelle was invited to bring Image Gang to LA as part of the annual Complexcon Convention which brings online brands to life in the real world for consumers go come and shop and engage with them. This was shortly followed by another milestone which saw Image Gang being featured and credited in March’s issue of British Vogue.
‘The best thing about Image Gang, for me, is that it has been able to make the jewellery I love and grew up wearing, accessible to other young women all over the world. Image Gang is for everyone and I want everyone to feel part of the gang' Isabelle speaks.